Gaya APA

Kennedy, J, E., Soemanagara, D. (2006). Marketing Communication Taktik & Strategi . Jakarta: BIP Kelompok Media.

Gaya MLA

Kennedy, John, E.., Soemanagara, Dermawan. "Marketing Communication Taktik & Strategi". Jakarta: BIP Kelompok Media, 2006. Text.